Multi-Faceting Your DTC Brand to Optimize Email Revenue
Presumably, you know your product’s USP. As part of your customer, product, and market research, you’ll probably have a clear idea of not only what your USP is, but how that USP benefits your...
View ArticleSocial Media Marketing vs. Content Marketing: What’s Better? – brafton %
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a...
View Article8 Effective Digital Marketing Strategies for Construction Companies | Koozai
Construction has historically been slower than other industries to adopt new digital marketing strategies, with many contractors and businesses having relied heavily on traditional relationships and...
View ArticleUnveiling the Power of Personal Branding: Why It’s So Important? – Digital...
Published In : 08-May-2024 Personal branding is the outward-facing persona you construct for yourself—an authentic yet meticulously curated portrayal of your professional identity. Personal branding...
View ArticleIs Your Business Sleeping, Stumbling, Sinking, or Soaring in the Digital Age?...
The digital landscape is a dynamic and ever-evolving beast. As Mike Soden, Liquid Digital’s Managing Director, says, “Digital evolves quickly, we are committed to constantly researching new and better...
View ArticleBest URL Practices for SEO: How to Optimize URLs for Search
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization....
View Article5 Advanced Content Distribution Strategies and 7 Tips to Do It Right in 2024...
“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you...
View ArticleComplete Guide to Conversational Commerce Platforms | Insider
What is a conversational commerce platform? A conversational commerce platform is a software solution businesses can use to engage with customers through messaging across various channels. Interfaces...
View ArticleLaw Firm SEO: A 5-Step Guide to Getting More Leads and Clients
Want to attract prospects and land more cases from search engines? Investing in SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer...
View ArticleCrafting the Perfect Slogan: Your Guide to Memorable Brand Taglines
A great slogan captures a brand’s essence in just a few memorable words. Find out how to craft a slogan that conveys your brand’s identity and sticks in the memory of your audience. This guide will...
View Article7 Components Successful Companies Have in Their Social Media Governance Plans
On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of...
View ArticleB2B Influencer Marketing Statistics and Trends
Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple...
View ArticleIntegrating SEO Into The Marketing Strategy | GrowTraffic
In this blog, I am going to give you 4 ways to integrate SEO into your marketing strategy, and 3 things to be wary of that may harm your efforts.When you’re coming up with a marketing strategy, you are...
View ArticleAuthentic Leadership — How to Lead While Staying True to Yourself
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive...
View ArticleHow to become a life coach: Step-by-step guide + resources to get started
By Rhonda Bradley May 14, 2024 Looking for a profession that allows you to transform lives by helping people overcome challenges and achieve their personal goals? If so, you may already be considering...
View ArticleTime To Evolve Your Social Media Strategy for 2024
What the heck should you do with social media in marketing these days? Content and marketing teams have been so wrapped around the AI axle for the last 18 months that many haven’t reacted to the...
View Article16 Ways to Integrate Social Media with Email in Marketing – Litmus
How to grow your social following using your email listConversely, if your subscribers enjoy your email content, chances are they’ll find your social content engaging! Here are some ideas to get you...
View Article8 Retention Marketing Strategies: Tips + Examples
What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a...
View ArticleSmall Business Marketing: 6 Proven Strategies for More Reach
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and...
View ArticleThe sensible guide to B2B marketing analytics | Oktopost
B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. New ML and AI-powered tools, such as predictive lead scoring models and automated...
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