Your Guide to Email Personalization for eCommerce
“Hey [FirstName], check out these hot deals just for you!”Yawn. Is that really the best we can do?If you’re still relying on basic name insertion as your go-to personalization strategy, it’s time for...
View ArticleThe Essential Guide to the Demand Generation Funnel | Oktopost
When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your...
View ArticleCracking the Code: How Content Clusters Can Catapult Your Website to Topic...
Are you publishing blogs on your website, but aren’t seeing the traffic and engagement you anticipated? We know it can be frustrating when you’ve put so much effort into researching, writing, editing...
View ArticleAnalyzing the Performance of Your Paid Media Campaigns: Key Metrics –...
You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s...
View ArticleMastering LinkedIn Ads: Transforming Clicks into Clients
The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in...
View Article14 Email Marketing Trends Shaping the Industry in 2024
More and more marketers are embracing email marketing. But have you stopped to consider how changing consumer behaviors are shaping modern email marketing campaigns? You see, whether actively searching...
View Article7 Best Facebook Ads Tactics from Demand Generation Pros | WordStream
Every year, we analyze the changing cost of Facebook ads. And every year, we find that Facebook ads remain one of the best investments in the digital marketing biz. They continually cost less per click...
View ArticleHow To Craft A Winning SEO Strategy
Image Credit: Lyna ™ Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every article is about tactics. I...
View ArticleGrowth Marketing: The Modern Approach to Scaling Your Business – Wishpond Blog
“Explore how growth marketing and Wishpond’s tools can help you scale your business quickly and effectively.” In today’s fast-paced digital world, traditional marketing methods no longer suffice....
View ArticleAI Overviews: What They Are and How to Optimize for Them
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since...
View ArticleComplete Guide to Social Media Video Sizes.
YouTube Banner Size and Video Formats YouTube is a visual platform where your channel’s appearance can significantly impact your success. One of the first things users notice is your channel’s banner,...
View Article10 Lead Management Tools That Will Save You Hours – Marketing Insider Group
Managing and tracking your leads is crucial for success. Lead management involves identifying and nurturing potential customers through the sales funnel, ensuring you don’t miss opportunities for a...
View ArticleGuide To Connecting PlayStation VR2 To Your PC With The PS VR2 PC Adapter |...
PS VR2 PC Adapter The PlayStation VR2 is an advanced virtual reality headset that delivers an immersive gaming experience. While it is primarily designed for the PlayStation 5, many users are eager to...
View Article13 Tips To Get More Followers on Instagram (Without Buying Them)
There are over 2 billion active monthly Instagram users, and 70% of consumers turn to their Instagram feed when considering their next purchase. Amassing a large following on Instagram can help you at...
View Article9th Edition of The New Rules of Marketing & PR Publishes Today
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in...
View ArticleThe Big Guide to Organic Social Media Marketing
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and...
View ArticleCreate a Digital Marketing Agency Workflow That Grows with Your Business
Have you ever stopped to think about, but literally, what really propels the best digital marketing agencies into the spotlight? The answer is not solely their creativity or sizable budgets. At the...
View ArticleHow to Add Custom Fonts to Shopify: 4 Steps
When designing your Shopify store, utilizing unique custom fonts that are not offered in Shopify’s font library can allow you to distinguish your store from the rest. While learning how to add custom...
View ArticleLeveraging AI for B2C Marketing: Ultimate Guide for 2024 | Brafton
A splay of generative AI technology burst onto the scene in 2023, and by 2024 marketers began seriously taking it on board. So what’s in store for 2025? A forecasted 39% of organizations worldwide will...
View ArticleDynamic Search Ads: What They Are & How To Use Them
Digital advertising is a fun ride. Every day, it’s a new challenge to grab people’s attention and keep them interested. Old-school ads just aren’t cutting it anymore, and things are getting tougher by...
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