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Channel: Digital Marketing Guides Archives | PPCRAO
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E-commerce Video Marketing: 5 Ways to Revolutionize Your Online Store

Most e-commerce businesses know they should use video, but few understand its full potential in the online retail space. Video’s influence extends far beyond product showcases. It changes how...

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Tips For Running Paid Media Campaigns In Highly Regulated Industries

For those of us working within strict industries, managing paid media campaigns involves added layers of work that may not be included in less regulated companies. Healthcare, finance, and political...

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How to Use Facebook: A Beginner’s Guide

Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my...

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Visual content and SEO: How to use images and videos in 2025

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?  An outdated approach that neglects the growing importance of visual content...

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12 Best Ways to Build Brand Loyalty for Repeat Business | WordStream

When you’re marketing a small business, it can be easy to focus on attracting new leads and converting those into customers. After all, customer acquisition is important for growing a business. But...

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6 UX SEO Factors That Google Appears To Weigh Heavily

UX stands for User Experience. It’s all about giving visitors to your website a smooth, pleasant experience as they browse and consume your site content. Good UX keeps visitors on your site. Poor UX...

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10 Best Black Friday Email Marketing Strategies for 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is...

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5 Awesome Video Marketing Tips to Elevate Your Brand

Video Marketing-An Overview Don’t worry. I’m not going to bore you with an exhausting definition of video marketing. After all, the terminology is pretty straightforward. Video + marketing = well, you...

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Why Business Buyers Are Relying More On Third-Party Content – Marketing...

B2B buyers are increasingly turning to third-party content to guide their purchasing decisions. In fact, Gartner estimates that up to 60% of buyers will seek out content from independent sources before...

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Ask A PPC: Should I Pause My Expanded Text Ads

The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept running as we can’t edit?” The short answer is...

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How to Use Facebook Live: The Ultimate Guide

It's no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and...

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Email Marketing Tips and Tricks: How to Maximize Engagement and Conversions –...

“Boost engagement and conversions with our email marketing tips. Learn to craft effective emails, increase open rates, and drive sales effortlessly.” Email marketing remains one of the most effective...

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Topic Clusters 101: How to Level Up Your SEO (with Examples)

Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides...

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AI for Smart Marketing Leaders: 5 Considerations | Convince & Convert

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game....

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The Ultimate Guide to Interactive Video Marketing

Share: Explore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for...

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15 Best SEO Courses That Are Actually Worth Your Time and Money [Free & Paid]

When it comes to mastering search engine optimization (SEO), the sheer number of courses out there can be overwhelming. But not all are created equal. Finding the best SEO courses recommended by...

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How To Use AI for Content Creation and Optimization | contentmarketing.ai

Artificial intelligence (AI) is no longer the futuristic tech of sci-fi movies — it’s a tool we use daily to boost productivity, creativity and personalized content. Think of it as a dictionary on...

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How to Build Recommendation Systems Leveraging AI

Imagine walking into a bookstore where every shelf seems to know exactly what you’d love to read next. This is the magic of recommendation systems, which help users navigate overwhelming options by...

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UGC in E-Commerce: A Quick Guide for Brands – Growth Rocket

Home|Blog|UGC in E-Commerce & How It Improves the Shopping ExperienceToday, people constantly share their lives online through social media, YouTube, and more. From #OOTD fashion posts and...

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Creator Spotlight: Neil Patel on Why Email Marketing Still Delivers ROI

When it comes to marketing, Neil Patel needs no introduction. If you’re serious about scaling your business or personal brand, you’ve likely stumbled across his name—and for good reason. As one of the...

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