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Channel: Digital Marketing Guides Archives | PPCRAO
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How Workflow Automation in CRM Can Boost Efficiency – Marketing Insider Group

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within...

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What is Content Curation? Strategies, Tips and More | Brafton

Have you ever watched a squirrel or a bird foraging for resources on a cool autumn day, collecting sticks, grass, straw, acorns and leaves, then carrying them back to home base to prepare for winter?...

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How to Use TikTok for Business in 2025

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the...

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What Are AI Agents: Types, Tips, Benefits & Examples

Doing more with less seems to be a constant theme for business owners and marketers. That used to mean working more hours and finding hacky shortcuts to save time. But now there’s a new breed of...

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How to Leave a Google Review (Step-by-Step Guide for 2025)

Google is undoubtedly one of the most powerful search engines of today’s time, so businesses cannot afford to miss out on reviews here. 63.6% of consumers look for reviews on Google before they visit a...

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2025 Guide to Creating Accessible Emails

View your email with all of the images turned off to help you decide which images require the ALT attribute and which ones can have a null attribute.For a deeper dive into understanding how context...

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How to Build a Competitive Intelligence Strategy from Scratch

Competitive intelligence (CI) gives you the clarity to make the right moves for your business—whether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing...

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The Power of Visual Branding in Conference Photography

As businesses continue to expand their digital footprints, the role of compelling visual content becomes even more critical. Conference photography is not just about capturing moments; it's about...

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What Are Paid, Owned, and Earned Media, and Which Drives More ROI? –...

Businesses have all the opportunity in the world to connect with their audience through their owned, earned, and paid media strategies. Paid media includes ads and sponsored content that quickly boost...

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How To Operate Smarter In 2025 Without Compromising Your Team’s Integrity  –...

The 2025 marketing predictions are in, and the trends for the rest of the year are unmistakable: Organizations will need to restructure as they attempt to harness the power of gen AI, innovate their...

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The Choosing Guide to Time Tracking Software

Keeping track of attendance shouldn’t feel like an endless pile of paperwork. Yet, for many businesses, outdated systems make daily tasks harder than they need to be. You’re left scrambling to figure...

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B2B Content Marketing Fundamentals: Blogging For Success in 2025 – Scoop.it Blog

If you’re serious about growing your B2B business in 2025, it’s time to stop treating your blog like an afterthought.  76% of B2B companies report that blogging helps them generate leads. Not just any...

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What is Bluesky and How Does It Work? [The Beginner’s Guide]

Algorithmic manipulations, user privacy, and control are recurrent concerns that have dominated social media platforms.  While other traditional networks grapple heavily with these issues, Bluesky...

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How to Make Followers Private on Instagram (Quick Guide)

About 70% of online users globally have started taking measures to protect their digital profiles. This shift highlights the growing need for securing online privacy and the rising trend on IG to learn...

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Why Google Ads and SEO Together Drive Sales | Oyova

Businesses today need a comprehensive strategy to stay competitive online. Google Ads and Search Engine Optimization (SEO) are two methods that can work together to improve website traffic and increase...

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Why Market Research Is Essential Before Launching Your Messaging Strategy –...

Abraham Lincoln famously said, “Give me six hours to chop down a tree, and I would spend the first four hours sharpening my axe.” The same principle applies to marketing — preparation is key to impact....

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10 Ways To Leverage Social Media in Your Strategy for Digital Marketing

By Dar MotifHave you ever wondered why there are businesses that have an online presence excel while others do not?Having a social media strategy is the main reason. In this day and era, a business...

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B2B Social Media Marketing: How to Create Your Strategy

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different.If you’re saying, “But we sell to other businesses, not individuals, why do we need...

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Layering Success: How To Target High-Intent Users In Google Ads

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads....

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9 Shopify Blog Examples You Need to See (+ Pro Tips)

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. That’s high-value SEO...

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