5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns | WordStream
Despite running on the same Google Ads platform, there are quite a few things that are different from search campaigns to display, video, and Performance Max, so they require their own audit process....
View ArticleHow To Use XML Sitemaps To Boost SEO
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s...
View ArticleThe Challenge of Search Optimization for Google, AI, and Social Media
Search optimization has evolved into a complex ecosystem where success depends on visibility across multiple platforms. Today’s content creators face a unique challenge: creating content that...
View ArticleDetecting Social Media Scams: How Marketers Can Protect Their Brands and...
Every business—large or small, niche or global—suffers when social media scams hijack consumer trust, sabotage relationships, and burn brand image. Malicious scammers can pose as official profiles,...
View ArticleWhat is remarketing and how to do it?
In the world of digital marketing, remarketing is one of the most effective strategies to help businesses reconnect with potential customers. But what exactly is remarketing, and how can you use it to...
View ArticleHow to Attract Your Ideal Customers with the Right Brand Archetype
The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast, Sara Nay steps in as host to interview Jane McCarthy, a seasoned brand strategist and author of...
View ArticleWhy Did My Domain Authority Go Down? And Other Top Domain Authority Questions...
For context, NASA estimates that there are 250 billion stars in the Milky Way galaxy. The scale of the internet is best described as cosmic. For both large enterprises and small businesses, the...
View ArticleKoozai Digital Marketing Clinic | Koozai
Welcome to the Koozai Digital Marketing Clinic! We’re excited to have you join us for a day packed with actionable tips, expert insights, and hands-on strategies to improve your digital marketing. This...
View ArticleMarketing Trends & Strategic Imperatives for 2025
The start of a new year is the perfect moment to step back and reevaluate your marketing strategy. Maybe you crushed all your marketing goals for 2024, and you’re ready to set the bar even higher in...
View ArticleLow-Hanging Fruit Keywords: How To Find And Leverage Them
Ranking on Google’s first page is every business’s dream, but the battle for top spots is fierce. Australian businesses, especially those without massive budgets, often struggle to compete against...
View ArticleHow to Get Customers (There Are Only 4 Ways)
Getting customers is the lifeblood of any business.But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose,...
View ArticleTopic Clusters for Local SEO: Types, Tips & Examples | WordStream
A lot gets written about topic clusters when it comes to SEO-focused content in ecommerce or B2B, but much less so when it comes to local SEO. Do locally focused businesses even need to think about...
View ArticleThe Guide to Accessible Design in Email Marketing
Key takeaways:The goal of accessible design is to help everyone enjoy your content.There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and...
View ArticleHow to Improve Largest Contentful Paint (LCP) in Under an Hour
Largest Contentful Paint (LCP) is one of Google’s three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), it’s not exactly clear what it means. Lots of tools...
View ArticleLaptop Backpacks – The Ultimate Guide
Want your laptop backpack to last longer than your laptop? A good one can easily outlive rapidly evolving electronic gear. The good news is that choosing the right laptop backpack isn’t complicated...
View Article13 Google Ads Settings To Check When Running International PPC Campaigns
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home...
View ArticleA Roundup of Case Study Examples Every Marketer Should See
I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin. Since then, I’ve written...
View ArticleLocal SEO Schema: A Complete Guide To Local Structured Data & Rich Results
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and...
View ArticleThe Ultimate Review Marketing Guide: Strategies, Tools, & Tips
For customers, your business is only as good as the reviews they find online. “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, Founder of Amazon With the rise of...
View ArticleHow to Hide Followers on Instagram: Guide
In a world where social media is all about sharing and connecting, sometimes, privacy becomes a priority. Whether you want to keep your count private or just avoid the judgment of prying eyes, hiding...
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