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Channel: Digital Marketing Guides Archives | PPCRAO
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Master Social Media for Your Business: Tips to Boost Engagement (Part 2)

In the vibrant, ever-changing world of social media marketing, mastering engagement strategies is essential for businesses across Canada looking to solidify their online footprint.  In Part 1 of this...

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AI for B2B Marketing & Sales: Boost Productivity & Get Better Results

AI’s rise is transforming the B2B marketing landscape at a nearly unbelievable pace. As powerful language models like Open AI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini reshape how people find...

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Mastering Video Marketing Strategy | Maximize Growth

You probably don’t need anyone to tell you that video has taken over as the preeminent digital channel. Ours has been a visually driven culture for decades; all computers needed was the technology to...

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Less Waste, More Revenue: How To Grow A Higher Quality Pipeline – Demand Gen...

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business metrics,...

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The Significance of Average Session Duration in Digital Marketing Analytics

<!-- --> As a marketer, you most likely track effective engagement metrics to evaluate the caliber and depth of user involvement and visits. Merely evaluating the average amount of time people...

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How are Marketers Using ChatGPT for SEO? | Brafton

<!----> ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines...

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April 2024 Digital Updates Instagram Launches Stories Tips and Tricks, Page...

Melissa Byers Apr 04 2024 Instagram Launches Stories Tips & Tricks, Page Messaging Arrives At LinkedIn and More Members of our All Access Pass get the first look at the latest digital marketing...

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Electrician SEO: How To Rank Above Your Competitors

In today’s digital landscape, establishing a solid online presence is no longer a luxury but a necessity for businesses across all industries.  For electricians, in particular, the competitive digital...

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Creating an HTML Email: The Design Guide You Need [+ Free Templates]

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized...

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Taco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’

Taco Bell has the power to take over on social media, and it’s time to taco bout it.CMO Taylor Montgomery has been at the center of some of Taco Bell’s biggest campaigns, including recruiting Doja Cat...

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How to Market Online Courses & Increase Sales – Full Guide 

Having a unique perspective is essential to creating a successful online course. It’s how you get your course to stand out from the crowd. However, that won’t matter if you can hardly get people to...

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Unleashing the Power of Bottom-of-the-Funnel Marketing with Wishpond –...

In the digital marketing world, converting leads into paying customers is the ultimate goal. This is where bottom-of-the-funnel (BoFu) marketing comes into play, focusing on leads that are closest to...

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From Likes to Leads: Converting Social Media Engagement into Sales

In today's digital marketing world, social media has become a powerhouse for connecting with customers. But getting likes and shares is just the start; the real challenge is turning that engagement...

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Maximizing Your Online Success: The Essential Guide to WordPress SEO

Share: Elevate your online presence by mastering SEO techniques on the WordPress platform. In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands out as a critical...

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What You Need to Know About OpenAI CustomGPT – Marketing Insider Group

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a...

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Maximizing Your Brand’s Reach: Leveraging Influencers in Marketing in 2024

Why are influencers in marketing a critical pivot for brands aiming to break through the digital noise? Here, we dissect the strategic use of influencers as powerful allies in sculpting your brand’s...

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Maximizing Engagement on Instagram: Best Practices for Businesses – Digital...

Published In : 09-April-2024 Maximizing engagement on Instagram is crucial for businesses seeking to expand their online presence and connect with their target audience effectively. Implementing best...

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3 Tricks to Localize Your Google Ads (With Examples!) | WordStream

Local businesses know how important it is to be found in their communities when users search online. However, it can be difficult for small local businesses to compete with national brands that can...

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2 Ways to Take Back the Power in Your Business: Part 2 – DigitalMarketer

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep...

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9 Effective Multi-Location Reputation Management Strategies

Reputation management of a single business location is hard enough. Throw in multi-location businesses with several physical storefronts, franchises, or branches; it can become a nightmare. Still, you...

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